Yugioh has like 10 different days where to celebrate the anniversary
I'm not kidding they celebrate the creation, the first publishing, the first publishing that actually succeeded, the anniversary of the anime, the day the card game first debuted in the manga, etc
It's not "more rewards", it's like splitting the whole into smaller bits, you're psychologically manipulated to feel better that more is given based on perceived quantity, when in reality it's drip-fed to the max.