You don't know their strategy? They sweet-talk you first, then they will surprise you with a really greeedy move, then back to normal Konami, then Kohoney again and so on.
Actually, they are doing very fine. Last ban list update only limited R cards, then EX structure packs became purchasable with gems; the cost of it went down from 10 bucks to 6$. They have also increased the drop rate of gems. What does that tell you?. I think you people are blinded by hate.